Olea Artisanal Olive Oil

Olea is a modern artisanal olive oil brand that blends traditional craftsmanship with a warm, inviting aesthetic. The project focused on developing a friendly and approachable brand identity that reflects Olea’s commitment to producing high-quality olive oil while creating an authentic connection to their audience. Central to this effort was the creation of a memorable logo and cohesive branding elements that convey the brand’s values of simplicity, care, and community.

The branding embraces a welcoming and down-to-earth feel, using soft, natural tones and playful design elements to make Olea approachable for a wide audience. The logo is designed to be both recognizable and charming, offering a sense of familiarity and trust. This approachable style extends across all brand materials, ensuring a consistent and engaging presence.

Along with the logo, the branding package includes guidance for packaging and promotional materials that reinforce Olea’s friendly and artisanal character. The goal is to create a brand identity that feels personal, warm, and inviting—one that resonates with customers looking for a high-quality, yet approachable olive oil brand.