Collegiateca

Web Design & Branding

Sarah Highstone, founder of Collegiateca, specializes in career counseling for college grads. Sarah came to me wanting to build her brand from the bottom up with branding, and a website. Together we created an honest and approachable brand that would attract college grads and the parents of college grads looking in search of the services Sarah provides.

Overall the brand is sophisticated and creates a clear message for her audience the visual elements of the branding are cohesive but provide an array of different elements to be used across many platforms and were brought together to create a gorgeous website with an easy-to-navigate experience.

LINK Live website coming soon!

The Strategy

The strategy behind the Collegiateca Visual Brand Identity is to convey the unique selling points and core values of the brand. Every element in this brand guide has been created with strategy in mind that will communicate the overall brand message of Collegiateca.

This logo concept uses a custom icon that features both a star and what looks like an upside-down sun. Both of these ideas represent new beginnings, advancement, and the bright future ahead. What could be seen as that upside down sunrays creates a visual representation of the various potential career paths and both the focal point in the center and the star represents Sarah Highstone Career Consulting as the guide.

The typeface is sophisticated showing the brand’s professionalism and trustworthiness. The logo is completed with the tagline in a complimentary font that is also clean and professional. Overall the logo is professional but has a creative flair that will attract parents of grads but also the grads themselves as someone they would have a true blast working with. The blue and grey colors signify trust and professionalism with the red accent which represents passion, transformation, encouragement.

The brand identity is mainly gender-neutral but has feminine components that will resonate with the target audience specified in the brand messaging