Dylan Grace

Branding

Dylan Grace is a travel writer and business coach helping entrepreneurs pursue their dreams of having a business that gives them the freedom to travel the world. Her writing has been published in Vogue, WSJ Magazine, Conde Nast Traveler, Travel + Leisure, and more.

I helped her develop a brand that communicates her mission to those that have a deep passion for travel and are in the process of building and launching a business. Dylan offers a Mastermind that teaches the fundamentals of starting a business along with the importance of mindset when it comes to being an entrepreneur.

Overall the branding communicates a sense of freedom and grace through elegant typography, an adventurous curation of photos, and a natural color palette. I took the branding into social assets that inform her audience about guest speakers in the Mastermind, testimonials, press features, and launch dates for her new offers.

Primary Logos

Dylan Grace is best known for growth through travel. What started as a travel company, has evolved into a multifaceted brand that celebrates new horizons — in all their forms. The logos elevate the brand in a way that calls to the grace, elegance, and value of Dylan Grace. The logos also include details that call to the endless adventure and journey that is life.

Secondary Logos and Letter Marks

These secondary logos are to be used alongside the primary logos. The stacked logos work in spaces that require a more verticle composition.

The secondary logo may also include the icons along with the tagline.The handwritten logo serves as a personal touch to the brand. The handwritten logo should be used sparingly as personal detail in various contexts such as social medial posts and physical products such as packaging.

Social Media

These are highlight covers that can be used for for the Dylan Grace Instagram. The highlight covers represent journey and adventure. The style of the icons feel light and refined and incorporate the brand colors in a friendly, inviting way.