Sirona Health

The Sirona Health branding project aimed to capture the essence of their mission: empowering women to optimize their health through compassionate and collaborative healthcare. We started by building the foundation of the brand through a brand strategy document and took those ideas and brought them to life through brand identity design.

The visual brand identity was meticulously designed using elements like logos, iconography, patterns, and colors to convey feelings of compassion, trust, and empowerment. The color palette, featuring calming blues and soft pinks, evokes tranquility and safety, while the pictorial mark symbolizes the five pillars of functional medicine, reflecting core values. These thoughtfully crafted assets are versatile, allowing diverse applications and creative expressions. Ultimately, the branding serves as a powerful support system, instilling confidence in providing holistic healthcare services to women, fostering a sense of safety, warmth, and empowerment.