5 unique font pairings for your squarespace site
Time for a little typography lesson!
Fun fact about me… typography is actually what got me into graphic design from the beginning. When I was in 5th grade I would do these hand-drawn bubble letters and everyone in my class thought it was so cool! So during class, I would make everyone a little bubble letter sign of their name that they would hang inside their desk. Yeah, we had those weird desks that opened and you could put things inside. Anyway, as I got older, I loved perfecting my hand-lettering but at that time I didn’t even know that it was called typography or that it was considered graphic design. When I was a senior in high school, our school got a graphic design class for the first time and I loved every single bit of it. I was lucky to have that epiphany when I was young that I knew exactly what I want to do for the rest of my life - graphic design.
What is the difference between a typeface and a font? To break it down, you have your font, which is the style of your type. Once you have chosen your font, there are many different characteristics you can give to a single font such as size, weight, line spacing, and letter spacing. This is known as a typeface. Type = letters. So the all-encompassing word for designing letters, the building blocks of words, is called Typography.
Typography is so important for your design. It conveys meaning and personality, while also being clean and easy to read. Having a font that is way too big, way too small, or super intricate can cause reading difficulties for your site visitors. If your visitors are having trouble reading your message, unfortunately, it won’t come across and you could lose them as a potential client or customer.
Your message is important in converting clients so make sure that it is legible, while also being cohesive with the identity and personality of your brand.
Another tip is to make sure it is not too overwhelming. Try to limit your design to 2 or 3 fonts. Having one font for the heading, one for the body text, and one for a fun subtitle, will be plenty. Any more than this can make your design confusing and won’t read cohesively.
One hack to adding diversity to your typographic design could be making certain words bold or italic to emphasize them. For instance, In all my blog posts I always highlight important phrases by making them bold. This makes it easy for my readers to find the important information.
It is also important to consider what fonts are appropriate for a heading or a block of text. For a heading, you can get a little more interesting. Since Headings are bigger, and fewer words, It is okay to have a font that is a little more intricate. For body text, you want a font that is very clean and easy to read because there are more words and a paragraph is usually smaller.
When pairing fonts, a good rule of thumb is contrast.
Here is a little guide to Matchups that you could use for your Squarespace site.
