Squarespace Template Vs. Custom Website Package: Which is right for you?

 
 

Custom website design can be a worthwhile investment when it’s the right time in your business. But, the truth is, custom design is not right for every business at every stage in their business. It depends on where you are in your business now,  how much time you have to devote to website building, and your overall business goals. So, how do you know if a template is right for you versus a custom website package? Here are seven reasons why a Squarespace Template might be the right choice for you.

1. Templates are Less Expensive.

The most obvious answer is that templates are much cheaper than a custom website package.  You are looking at saving a couple of thousand dollars by choosing a template rather than custom design. For newer business owners, templates are the perfect choice because they give you a professional-looking edge without the investment of custom design. 

2. You have complete control over your own designs. 

Sometimes communicating your vision for your design is harder than it seems. With a Squarespace Template, you have full creative control without having to start entirely from scratch. If you are already design or tech savvy a template is perfect for you. Even better, templates are still professionally designed, so you don’t have to worry about following design best practices. Your vision can fit in seamlessly with website user experience to create the best of both worlds. 

3. Low commitment. 

Signing onto a web design package with a designer is a big commitment. You will be expected to communicate in a timely manner and deliver content on time. Some designers even charge late fees if you’re late in providing the needed content. Not so with templates because you run the show! Perhaps you know you want to launch a website soon but you are not quite there yet. You can take advantage of this fantastic launch price and customize your site on your own timeline.

4. You can build at your own pace. 

Along similar lines as the low commitment, you don’t have to worry back and forth or following the designers time frame. Many designers work with more than one client at a time, but with templates, you are your own client! If you work best at midnight, then you can work on your website at midnight and don’t have to rely on anyone else to bring your vision to life. 

5. You can learn as you go.

Templates are built to look great but also to be as easy as possible to edit. A template is often delivered along with tutorials, so you aren’t completely on your own with editing and launching. Using a template is like having a professional designer looking over your shoulder, but less awkward. :) But, learning how to build a website the right way is something that will pay off over and over again. As your business or services evolve, you’ll know how to update your website on your own. 

6. You can start right away.

Templates allow you to launch quickly. When you are ready, you want to move! If you have momentum behind you and are ready to devote energy into your website, templates might be your answer. Sometimes you will have to wait for a designer to have availability. With a template you can purchase and build it as quickly as you want. For a motivated template user, you can even launch your website in a weekend. 

7. Extra support.

A template is also great if you are stuck on creating your own copy or content. It not only acts as a design template but also a content template. You can think of templates as a true β€œplug β€˜n play” option. Everything is outlined for you. Although templates are a DIY option, they are still professionally designed, so you know it’s going to look great AND convert users.

Looking to get your own template? Well you’re in luck! I just launched an elegant and sophisticated template for service providers! Click the button below to learn more!


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