6 Essential Pages for your Coaching Website
Hey there! If you've found yourself reading this post, chances are that you are an online coach trying to navigate creating a website for your business!
I’m so excited for you! Having a website will truly take your coaching business to the next level! There are a few reasons why having a website is absolutely essential for your coaching business.
First and foremost, having a website will build your business’s credibility. If you run an online, service-based business, think about your website like it’s your business’s own physical space. Brick and mortar businesses already have that credibility by having a physical place where customers/clients can go and meet the owner or physically see and hold products, or see their services happening in action.
If you run an online business you have to find a different way to build a potential client’s trust. Having social media is great for building awareness and trust but if you don’t have a professional website, you are selling your business short!
Having a website is also a great way to convert clients to book with you, by having a strategically built site that leads clients straight to your contact/scheduling page!
Okay, okay. Maybe you are already convinced that you need a website and that’s why you are here, so I won’t waste any more of your time. If you would like to learn more about why your business needs a website, check out my blog post - 6 Reasons Your Business Needs a Website
In this post, I will be covering exactly which pages and content you want that website to have to optimize your site to convert visitors into clients!
Home Page
Okay, this one might seem obvious to you. Every website needs a homepage. But let’s dive into what exactly needs to be on your homepage because sometimes this isn’t so obvious.
Your home should showcase snippets of every aspect of your website.
Lead with an attention-grabbing header that leads into your mission statement. Your visitors should know what your business about within seconds of landing on your homepage. Create a homepage that your visitors will want to keep reading. Also, keep in mind that some people might land on your homepage knowing that they already want to work with you, so give them a clear call to action right up front. Add a link to read more about your services or you can even add a link that leads them straight to booking with you!
Some people may want to keep reading so your homepage should also have an about section that includes information about you and your business. Remember, to get people to work with you it all starts with the know and like factor. Share some fun facts about you while also offering informational/credibile content about your business.
It is also important to have an overview of your services. Offer a short snippet of info about each of your offers/packages/or services. Be sure to add a call to action button to lead visitors to your sales page.
Do you have a freebie you can offer to get people to subscribe to your email list? If you don’t have this yet, that’s okay! This is something you may want to think about adding to your marketing strategy. Once you do have a freebie to offer, make sure it is visible on your website so you can get people to sign up. Having email subscribers will allow you to speak straight to your audience and eventually sell to them.
Testimonials! Testimonials are a great way to gain your visitor’s trust. Having past clients say amazing things about working with you, is a great way for your potential clients to warm up to you and convince them that they need your service! If you don’t have testimonials yet, consider working with people at a discounted price to get two or three testimonials that you can share throughout your website and on social media!
Again, your home page should cover all aspects of your website, and your website should cover all aspects of your business! This is your chance to offer all the information you have to get clients to sign with you! Don’t be afraid to be repetitive within your site. It takes a few times for someone to hear or see something before they buy!
Too much info is better than not enough!
About Page
Your about page is your chance to show visitors who you are so they can get to know you and grow to like you! Don’t be afraid to get personal. People love to hear your weird little quirks.
While your about page should be fun and light-hearted. Make sure that it is also informational. People want to know how you got started with your business and what sort of credibility it is that you have to be running your business. If you are a Nutrition coach - where did you get your license to be a nutritionist? Have you worked with any reputable names in the business? Is there someone who can vouch for you? This is also a great place to add testimonials.
Sales Page
Your sales page is arguably your most important page on your website. Make it easy to navigate here from your homepage. Your sales page should include copy that will convince clients they need your service and info about what is included with your service.
Your service page can encompass your about page and services information.
A great sales page includes:
• Information about you that will help people get to know and like you.
• Show your credibility with testimonials and proof of results your clients will see.
• Information about what is included in your services and pricing
• Call to action to book a free consultation
Booking page
Another extremely important part of your website is your schedule/contact page.
Make it as easy as possible for leads to get on the phone with you.
I would recommend setting up an automatic scheduler through something like Calendly, or Acuity, so your potential clients can see your schedule and see where their schedule meets up with yours. This is a better alternative to a contact form inquiry that gets sent to your email where they would ask to book a call with you. This is a step that can easily be cut out of the process. You want to minimize the back and forth at this point. Automate the booking process to make it as easy breezy as possible.
If you are interested in a Client Relationship Management tool to manage contracts, payments, and scheduling all in one, I can recommend Honeybook. Follow this link to get 50% off. This is an affiliate link. By using the link I will receive a little something from Honeybook that comes at no cost to you.
Blog
Having a blog isn’t essential for converting clients but I highly recommend it as it increases your visibility on the web. Blogging is great for SEO by making it easy to rank on Google through your blog posts and getting more traffic to your site. Loyal blog visitors = potential clients.
Create strategic blog posts that speak directly to your ideal client. Again, blogging is a great way to gain credibility by showing readers you know what you are talking about. A key component of being a successful business owner is placing yourself as an expert in your niche.
Membership
Lastly, having a membership section on your website isn’t essential for converting clients but it is a great way to manage your current clients!
Having a membership area for your clients is a great way to communicate with your clients and share exclusive content with them. Having a membership program adds an extra level of professionalism that will wow clients and get you referrals! For more information on Squarespace Member Areas Click Here
When it comes to creating your coaching website, remember the three factors when it comes to sales - Know + Like + Trust. The secret to converting clients is covering all three of these components in your website and to have a clear call to action!
If you are still feeling overwhelmed by everything that goes into a perfect website, I can help! Feel free to pop on over to my services page to learn more!
